When does a business need a mobile app?

A mobile app makes sense when the user’s job happens away from a desk, when notifications and quick actions matter, or when offline access is part of reliability.

If your users primarily work from a browser with long sessions, a strong web app may be the better investment—especially when SEO and shareable links matter.

When mobile is chosen, plan for platform realities: permissions, performance, release cycles, and the cost of keeping two clients aligned with your backend roadmap.

The decision should be anchored in usage patterns and operational constraints—not trends.